Website Blog on Your Ecommerce Online Store
The blog is an optional but exceptionally useful tool for engaging with your customers.
It is a way of keeping your client base updated with your businesses changes, advertising new products or special offers, informing of any changes and anything in between.
It is also very useful for maximising your SEO potential. You can use your sites top keywords in repeated patterns with clever prose to push your sites visibility when your customers use search engines.
For example, if you sell calendars, you can create a blog post about the new type of calendar you now have available in stock.
After conducting a little SEO keyword research, you may find that the keyword "calendar", the two-word keyword "Calendar gifts" and the three-word keyword "animal calendar gifts" are popular searches for customers. This tells you that you should try to use those three sets of words lots of times in your blog post to maximise your visibility.
The blog can also be linked into other sites or blogs further cementing your sites reliability in the eyes of the search engine algorithm's
Clicking the blog icon will take you to the blog page on your site. From here, you can adjust and change the layout and look of your blog via the various tools located around the page:
