Autoresponders - Welcome Back Sequence

The Welcome Back responder is triggered when a customer re-visits your website after not having visited for a while. You can configure the length of time the customer has to be absent to trigger the email. This can be very effective as it gives the customer the impression that you care about them and appreciate that they have returned to visit your store

To set up a welcome back sequence, follow these steps:

• From the Admin Panel, select Marketing > Email Marketing > Autoresponders > Welcome Back Sequence:

• The next page will show the Welcome Back Manager. First, select Configure and ensure that the settings are correct:

• Ensure the options available are set to reflect your needs and then make sure to Save Changes:

• When you are happy with the options, press the orange Back button to return to the Welcome Back Manager
• Next, make sure to turn the autoresponder on by pressing the switch so that is shows Green:

• Now it is turned on, we need to create the sequence. Select Create New Sequence:

• On the next page, provide a name and description in the relevant fields and then press the ornage Add New Sequence button:

• The new sequence is added oto the hierarchy. Select the Pencil icon underneath the edit column:

• Select Add Email to Sequence to add an email to this sequence:

• Select a premade email template or press Click Here to create a completely new email. For now, I will create a new email:

• Add a Subject and then complete the email however you want using either plain text or HTML. Press the grey Finish button when you are ready:

• The email is added to the sequence ready to be sent:

• You can repeat the above steps at this point if you would like to add more emails to the sequence. Simply press the Add Email to Sequence button in the top left
• When you have added all the emails you require in this sequence, press the orange Back button to return to the Welcome Back Manager
• On the Welcome Back Manager, select Set Absence Trigger:

• Select the amount of time that you feel works best for you and then select the orange Save Changes button in the bottom right when ready:

• The sequence is now ready and fully configured. Your customers will receive an automatic email that welcomes them back to the store based on the settings you configured