Use follow up emails to follow up with your prospects and customers. These can be set to send after a set amount of time after purchase or abandonment of their basket. They serve as gentle reminders to your customers if they did not complete their purchase or as friendly thank-you's for those who purchase from your store

To configure and set up a follow up email, follow these steps:

From the Admin Panel, select Marketing > Email Marketing > Follow Up Email:

The next screen will display the four available categories of Follow Up Email:
- Category Abandonment Follow-Ups = When a Prospective Customer abandons their basket that included items from a specific category
- Global Abondonment Follow-Ups = When a Prospective Customer abandons their basket that included items from different categories
- Category Follow-Ups = When a Customer purchases items from a specific category
- Global Follow Ups = When a Customer purchases items from any category

As an example, let's create a Follow Up Email for Global Abandonment. Select Create New Follow-Up Email from the top left of the page
On the next page you can begin building the triggers that will send the email. Select Abandonment for an Abandonment email and Purchase for a Purchase email. Adjust the rest of the settings to your own needs and then press the orange Next button in the bottom right corner:

On the next screen, provide a Subject for the email and then either select a pre-defined template or create a new one. For this, I will create a new email: