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Email Marketing - Follow Up Emails

 

Use follow up emails to follow up with your prospects and customers. These can be set to send after a set amount of time after purchase or abandonment of their basket. They serve as gentle reminders to your customers if they did not complete their purchase or as friendly thank-you's for those who purchase from your store

 

To configure and set up a follow up email, follow these steps:

 

  • From the Admin Panel, select Marketing > Email Marketing > Follow Up Email:

 

 

  • The next screen will display the four available categories of Follow Up Email:
    • Category Abandonment Follow-Ups = When a Prospective Customer abandons their basket that included items from a specific category
    • Global Abondonment Follow-Ups = When a Prospective Customer abandons their basket that included items from different categories
    • Category Follow-Ups = When a Customer purchases items from a specific category
    • Global Follow Ups = When a Customer purchases items from any category

 

 

 

  • As an example, let's create a Follow Up Email for Global Abandonment. Select Create New Follow-Up Email from the top left of the page
  • On the next page you can begin building the triggers that will send the email. Select Abandonment for an Abandonment email and Purchase for a Purchase email. Adjust the rest of the settings to your own needs and then press the orange Next button in the bottom right corner:

 

 

  • On the next screen, provide a Subject for the email and then either select a pre-defined template or create a new one. For this, I will create a new email:

 

 

  • Build the email as needed and then press the Finish button in the bottom right:

 

 

  • The sytem will refresh and retun you to the Follow Up Emails Manager. You can see the new email in the relevant category:

 

 

  • The new email will be automatically sent to any customer that triggers the conditions that you set whilst creating the email
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